Nature in Every Drop Re-Launch Campaign

41% ⬆️
SM FOLLOWING

10M+
PEOPLE REACHED

Our main goal was to kick off the #NatureInEveryDrop campaign using brand-fit ambassadors to really amp up the reach and get the word out about the brand.

After being scooped up by a new parent company, Gossy Spring Water was ready to make a splash back into the market.

What we did

They were all about shouting from the rooftops about their triumphant return. Plus, they wanted to make sure the younger crowd, who might not have heard of the old brand, knew all about their product.

So, here’s how we tackled the brief:

We really emphasized Gossy Spring Water unique selling point and its roots in nature.
We kicked off the campaign by featuring three Big Brother 2019 stars, including Frodd, who was the second runner-up of the season.

The campaign video simply touched on the origins of the product, emphasizing the pure nature of the water sourced straight from Ikogisi Ekiti State’s spring.

So, here’s how we tackled the brief:

We really emphasized Gossy Spring Water unique selling point and its roots in nature.
We kicked off the campaign by featuring three Big Brother 2019 stars, including Frodd, who was the second runner-up of the season.

The campaign video simply touched on the origins of the product, emphasizing the pure nature of the water sourced straight from Ikogisi Ekiti State’s spring.

The campaign video was everywhere! We shared it across social media platforms and screened it in cinemas nationwide.

And the results? Impressive! Gossy’s social media following skyrocketed by 41%, and the campaign reached over 10 million people online, with an engagement rate of about 10%. Pretty remarkable, wouldn’t you say?