6.5 MILLION IMPRESSIONS
5 MILLION+ PEOPLE REACHED
With the COVID-19 pandemic shaking things up, the Purit brand saw an opportunity to penetrate the market. They wanted to launch a new line of hand-sanitizer products to meet the skyrocketing demand.
What we did
- Brand Awareness Campaign
- Photography
- creative ad design
- copywriting
#ForProtectHands
That’s where we came in! We were tasked with creating awareness for PURIT hand sanitizer by leveraging media platforms that resonate with the target audience to achieve the brand goal.
#ForProtectHands
That’s where we came in! We were tasked with creating awareness for PURIT hand sanitizer by leveraging media platforms that resonate with the target audience to achieve the brand goal.
To encourage people to give Purit a chance and establish it as the top hand sanitizer brand, we crafted a catchy theme song. We also partnered with micro influencers to help us reach more people and build a stronger connection with our brand.
We successfully hatched our plans, and the campaign gained 6.5 million impressions across social platforms, a real testament to our strategy and execution.